20 July 2018
Family history website Findmypast has announced a new partnership with DNA testing company Living DNA.
British and Irish family history website Findmypast has announced a new partnership with DNA testing company Living DNA.
Together, the two British companies say they are creating a new DNA experience designed to help customers explore their British and Irish roots. The new service will combine 'cutting-edge science with traditional family history research methods, allowing families to discover more about their past and present'.
Living DNA’s tests provide a breakdown of ethnic identities associated with 21 regions across Britain and Ireland by analysing unique combinations of linked DNA.
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By combining technology from Living DNA with expertise and Findmypast’s vast collection of more 9 billion historical records and newspaper articles, Findmypast hopes family historians will be able to make new discoveries about their British and Irish genetic history.
Co-branded kits will be launched when the new integrated Findmypast and Living DNA service is introduced later in the year.
'Our partnership with Findmypast continues Living DNA’s mission to make DNA testing simple. We are passionate at not only providing cutting edge ways of looking at your DNA but to do so with strict privacy measures by never selling your data. This partnership allows the most precise DNA test on the market to work together with Findmypast’s family history records in a way not done before,' said Living DNA co-founder, David Nicholson.
Tamsin Todd, CEO of Findmypast, added: 'As the world leader for British and Irish records, we work hard every day to help our customers feel the thrill of making discoveries about their families. I’m delighted that we are partnering with a British company, Living DNA, who are pioneers in DNA technology, and look forward to combining our expertise in DNA technology and historical records to help people around the world connect with their British and Irish roots.'
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