07 November 2014
Pocket App, the UK’s largest independent app developer, has developed a new mobile app in support of The Sun newspaper&rsqu
Pocket App, the UK’s largest independent app developer, has developed a new mobile app in support of The Sun newspaper’s Poppy Appeal. Available to download on any iPhone or android device, the My Poppy app allows you to contribute to The Royal British Legion Remembrance fundraising campaigns.
Users can donate via text message to the Royal British Legion’s campaign to support UK Armed Forces, veterans and their families. Once you have donated, you will receive an in-app digital poppy which you can share via social media or download to set as your mobile phone wallpaper.
Your digital poppy will also be added to a virtual poppy field online, where you can see all of the other poppies and a running total of how many people have donated.
Paul Swaddle, Pocket App CEO, said: ‘It’s all about helping people engage with this great charity in new and exciting ways.’
Robin Garton, creative director of News International, said: 'It’s great to be working in collaboration with an organisation with as much foresight as Pocket App, who we know work with and support many charities. It’s clear that the world is becoming more and more mobile-orientated and we are always trying to find innovative ways for the next generation to remember and show their support for our active as well as fallen heroes.'
News International’s Sun Poppy Appeal, My Poppy, runs until 11 November 2014. The My Poppy app is available for free download from iTunes and Google Play. You can also search for My Poppy in your app store. Find out more about the Royal British Legion and the Poppy Appeal by visiting www.britishlegion.org.uk.