Church weddings down by 55% from forty years ago, new research shows

New research shows that although church weddings are down by more than fifty percent than forty years ago, certain wedding traditions are making a big comeback. What information can be found on a marriage certificate?

The research, from jewellery insurance provider Protect Your Bubble revealed that the tossing of the bridal bouquet has risen in popularity in the last few years, with 94% more couples opting to fling the flowers in the last five years than five to 10 years ago. During the same period, 71% more couples chose to follow the tradition of the bride being given away by her father, while brides opting to wear white rose by 13%.

Protect Your Bubble director James Brown said: 'Although you might expect to see couples turning away from wedding traditions as time gone on, our research actually shows that a significant number of seemingly old-fashioned rituals are bouncing back in popularity.

“While demand for diamond engagement rings rose dramatically following a marketing campaign launched by De Beers in 1938, diamonds had since seen a downturn in interest amongst couples. In the last five years, however, this trend reversed, which just goes to show how cyclical wedding rituals can be."

 

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