30 November 2023
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Gen Z (those born between the mid 1990s and 2010) are also setting their own new Christmas traditions, such as tracking Santa digitally.
Ancestry's new research shows that Gen Z are keeping Royal Christmas traditions alive, with over half (53%) of 18- to 34-year-olds who celebrate Christmas planning to tune in to the King’s Christmas Day speech this year.
You can also expect to see families continue to crack out the jokes, as four in five (80%) will continue the tradition of Christmas crackers.
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Almost a quarter (21%) of Brits purchase Christmas crackers for the jokes, and 63% of those surveyed consider Brussel sprouts a Christmas dinner staple.
Setting new Christmas traditions
Although age-old traditions are strong amongst Gen Z, we are beginning to see new ones emerge, such as:
- Tracking Santa digitally (23%)
- Wearing matching family pyjamas (22%)
- A meat-free Christmas dinner (16%)
Ancestry has recently launched ‘Family Groups’, a private space to collaborate and share family discoveries, will enable families to come together this festive season and discover their heritage, preserve traditions and craft new ones. Find out more at the Ancestry website.