AGRA announces major rebrand


26 October 2022
Following a long-term development plan, the Association of Genealogists and Researchers in Archives (AGRA) has unveiled its new branding, to reflect its position within the industry and prospects for the future.

Founded in 1968 as a membership organisation to represent the best of independent professional genealogists and historical researchers, AGRA’s logo had been in use for over fifty years. 

In consultation with its membership, AGRA’s council and marketing committee selected Rochester based design company, The Branding Fox, to bring about the new identity. Focusing on a contemporary style the new design demonstrates how members make connections throughout the research community, also reflecting the many diverse approaches to genealogical research such as the ever-changing technical demands of genetic genealogy or reflecting other specialisms such as House Histories. 

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Commenting on the rebrand and outlook for the future, AGRA Chair, Gill Thomas, said: ‘AGRA has been representing independent professional genealogists for over 50 years. Although our membership works with records from the past, we are a vibrant forward-looking organisation and the time has come for our logo to reflect this. We are at the centre of the genealogical community, making connections and our members continue to offer excellence in research.’

Find out more about AGRA’s work on their website