MyHeritage opens new European DNA kit distribution centre in the Netherlands
MyHeritage DNA has announced the opening of a new distribution centre in Tilburg, the Netherlands, in order to keep up with high demand for its DNA kits. MyHeritage announced that it has seen seen a 450% increase in DNA kit sales across Europe in the first five months of 2018.
Until now, DNA kits ordered by European customers were processed by the MyHeritage DNA fulfilment centre in the U.S. Now, with the new distribution centre, the kits are now being shipped directly from Europe, shortening lead and transit times.
Delivery time across Europe via standard shipping now takes less than a week and in some cases much less time (for example, 2-day delivery to the Netherlands and Belgium, 3–5 days to Germany and Denmark). Expedited shipping is also available, with next-day delivery for orders made before 1 p.m. and 2-day delivery for all others. Shipping costs to Europe are now much lower for consumers than before.
New distribution centre
The new distribution centre covers most countries in Europe, except Poland, where MyHeritage DNA kits are not sold, and non-EU countries Norway and Switzerland, which are still served from MyHeritage’s fulfillment center in the USA. In the future, the new centre will also collect DNA samples sent back by European customers, and rush them to the MyHeritage DNA lab in the USA.
MyHeritage is proud of its service to European customers, and in its latest news release quoted Blaine Bettinger, founder of the Genetic Genealogy Tips & Techniques group on Facebook, who said:
"MyHeritage's European focus brings in some of the best European matches. This enables people in Europe and those with European heritage to find valuable new information. I have matches on MyHeritage I didn't get anywhere else."
MyHeritage DNA website.
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