MyHeritage announced as presenting partner for 2019 Eurovision Song Contest
DNA company MyHeritage has today been announced by the European Broadcasting Union as Presenting Partner of the Eurovision Song Contest 2019.
As the event’s main sponsor, MyHeritage has been granted extensive global association and event, media, and digital rights for the upcoming song contest.
The Eurovision Song Contest is the world’s biggest live music event, a hugely popular television event that has been watched live by close to an average of 200 million people in the past three years. The contest is hosted by the previous year’s winning country — as Israel won the 2018 competition, Eurovision 2019 will be held in Tel Aviv.
Exploring heritage connections
MyHeritage will be working closely with the EBU to create content throughout the year that will focus on the heritage of the Eurovision Song Contest, revealing the connections between winners, participants and fans of the show.
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are excited to have MyHeritage on board as Presenting Partner for the Eurovision Song Contest 2019. This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.”
Aviram Levi, MyHeritage’s Chief Marketing Officer added: “As one of the world’s greatest gatherings that celebrates cultural diversity and creativity, we share the Eurovision Song Contest’s values. Helping people strengthen their bond to their families by establishing a connection to their family history and cultures of origin makes them realize that, while we are all unique, we are also more similar and connected than we think.”
The semi-finals of the 2019 Eurovision Song Contest will take place on 14 and 16 May 2019 and the grand finale will be held on 18 May at the EXPO International Convention Center in Tel Aviv, Israel. The shows will be co-produced by the Israeli public broadcaster KAN and the EBU.
MyHeritage are also a sponsor of Family Tree Live, which is at Alexandra Palace in London on 26-27 April 2019.